On November 28, 2025, the 19th China Consumer Economy Forum (Autumn Edition) was held in Beijing. During the forum, a "Consumer Market Convenient First-Aid Kit Initiative," aimed at enhancing the safety and convenience of household medicines, was officially launched, and the first list of high-quality recommended enterprises was announced. Guizhou Finder Pharmaceutical Co.Ltd., with its outstanding product quality and strong market reputation, was selected alongside renowned pharmaceutical companies such as Beijing Tongrentang Pharmaceutical and JinYao DarenTang Group, making it one of the highlights on this recommended list.

The product "Five-Component Glycyrrhiza and Naphazoline Capsules" from Guizhou Finder Pharmaceutical Co.Ltd. has been selected for inclusion in the "High-Quality Recommended Varieties for Convenient Home Medicine Cabinets" due to its "unique formulation, which effectively treats both the symptoms and root causes of allergic conditions such as allergic rhinitis and urticaria, delivering reliable therapeutic effects."

This forum, themed “Quality Innovation: Reshaping the New Ecosystem of the Consumer Market,” is jointly organized by the Consumer Daily and the Organizing Committee of the China Consumer Economy Forum. Experts from various fields, representatives of industry associations, and business leaders have gathered to jointly explore how, in the context of upgrading consumer demand, we can drive high-quality development of the consumer market by enhancing product quality and service experiences.

In his opening remarks, Li Yuzhong, Secretary of the Party Branch of the Consumption Daily, pointed out that consumption has become both a “stabilizer” for economic growth and a “thermometer” for improving people’s livelihoods. In the pharmaceutical and healthcare sector, ensuring drug safety and enhancing the convenience of medication use are crucial components in meeting the public’s demand for a high-quality life. The “Convenient Household Medicine Box Initiative” emerged precisely in this context, aiming to identify a selection of high-quality medicines suitable for regular household use through a scientifically sound evaluation system that assesses multiple dimensions—including source quality, production processes, clinical efficacy, usage safety, and price accessibility—to compile a recommended catalog. This initiative not only helps guide consumers toward making informed and rational choices when purchasing and using medications but also provides a platform for high-quality pharmaceutical companies to showcase their products, thereby fostering healthy competition and promoting high-quality development within the industry.

It is reported that the selection process for recommended products was rigorous and comprehensive. The expert panel conducted in-depth on-site investigations at enterprises, conducting a comprehensive assessment of raw material traceability, production process control, quality inspection systems, and post-marketing safety data. The relevant products of Guizhou Finder Pharmaceutical performed exceptionally well in the evaluation, receiving high recognition especially in aspects such as the authenticity of medicinal materials, standardization of production, and stability of quality, ultimately securing their successful inclusion.

During an on-site interview, the head of Guizhou Finder Pharmaceutical stated: “Being selected this time is a recognition of our long-term commitment to the ‘quality first’ philosophy. We will take this as an opportunity to continue upholding our responsibilities as pharmaceutical professionals, dedicating ourselves to providing consumers with more safe, effective, and reliable high-quality products, actively fulfilling our corporate social responsibility, and contributing to safeguarding the health of countless families.”

The “2025 China Consumer Market Quality and Value Trends Report,” released concurrently with the forum, shows that consumers today are paying significantly more attention to brand trust, product quality and safety, and ease of use when purchasing pharmaceuticals and health products. “Rational purchasing” and “value alignment” have become the key factors driving consumer behavior. The launch of the “Convenient Mini Medicine Cabinet” precisely aligns with this shift in consumer trends.

As the “Convenient First-Aid Kit Initiative” continues to deepen, the first batch of recommended products will gradually be released and promoted to the public through both online and offline channels. In the future, the initiative will further refine its evaluation system, regularly update the list of recommended products, and carry out public education campaigns on the rational use of medications—truly making the “first-aid kit” a reliable “helper” in safeguarding family health.

The successful inclusion of Guizhou Finder Pharmaceutical this time marks a new milestone in its product quality control and brand building, and also provides a model for the high-quality development of pharmaceutical enterprises in the region.